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The entrepreneur’s journey is a challenging one. On the journey, one will understand their own strengths and weaknesses. It identifies the opportunities and the threats and challenges. The entrepreneur who counters the threats and challenges becomes successful, and those who neglect will progress towards closing down the enterprise, venture, and startup. There are over 100 unicorns present in India today. The number will increase in forth coming months and years. Why are startups failing, even after generating a lot of funds and getting support from the best of the incubators, accelerators, venture capitalists, and ecosystems? The answer to this question is entrepreneurship's failure to accommodate enough funds in need of the hour. The manager, a consultant entrepreneur, adopts the right business model for the organization. The type of business model that another unicorn succeeds in might fail in your organization. Competition is both the strength and the weakness of any organiz